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2019 eCommerce SEO Tips

eCommerce websites are becoming more and more common. Online shopping is the world’s preferred way of buying things, hence why a lot of businesses, apart from having brick and mortar shops decide to also offer their customers a chance to get their products online. The competition is on the rise and you need to be up to date with all the changes in the world of SEO. With 2018 being almost over, we give you some 2019 eCommerce SEO tips so you can go into the new year prepared for success.

Voice Search

Voice search is something we have already discussed as one of the SEO changes that started happening in 2018. Next year, search engines will focus even more on voice search, which is why it comes first on our list of 2019 eCommerce SEO tips.
Technologies such as Alexa, Cortana and Siri are being used more and more due to their convenience. Why type search queries when you can just ask your virtual assistant to do that for you?

If you listened what many have said, you might have already started optimization for voice search, but if you still haven’t you must make sure you do that in 2019. One thing to bear in mind is how you do the optimization. For example, people would type “travel agencies detroit” but if they were using voice search, they are likely to as full questions i.e. “Where can I find a travel agency in Detroit”.

User Experience

User Experience or UX cannot be emphasized enough. Bottom line, all of those SEO guidelines are not there in order to make Google happy – they are there to make your customers happy. Google’s algorithms are based on analyzing users’ behaviour so you can bet that Google knows what the customers generally want. As one of the top 2019 eCommerce SEO tips, make sure you invest more in UX because it will be even more emphasized in the new year. Make your webshop easy to navigate through, have the reviews on display and make sure the product images and descriptions match with the actual product.

Online Security

Especially when it comes to websites where users need to put their card details or sensitive data, we cannot stress enough how important it is to have a secure website. Imagine the following: you go to a website and you get a warning that the website is not secure. Would you still want to make a purchase?

Apart from providing customers with peace of mind that their sensitive information won’t end up in the wrong hands, Google also rewards websites for the security the offer to their customers. If you don’t have SSL certificates on your website, make sure you do this immediately. You don’t even need to wait for 2019 to do that. Do it now, because every minute your website is not HTTPS you might be losing potential customers. You can get free SSL certificates with Let’s Encrypt (a free, automated, and open Certificate Authority)!

Be ready to embrace the SEO possibilities in 2019 by getting prepared even now. We hope that our 2019 eCommerce SEO tips will provide you with a good starting point. Read our SEO checklist to get you started!

  05/11/2018     276 Views

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