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Costly Mistakes You Can Make if You Are Not Doing SEO

The history of SEO is long and versatile. After years of inventing, re-inventing, adapting and re-adapting, it is safe to say that at the moment we have the most advanced algorithm and the clearest guidelines so far. However, we also have the greatest competition. Surprisingly enough, there are still people who believe that SEO is a nonsense. Well, it is their call, but they are already behind on the trends and missing out on a lot. In case you are one of those people, you need to stop and give yourself several arguments for not doing SEO. We, on the other hand, will give you several argument why you should start doing it even today.

It Is Not All About the Search Engines

The most common argument for not doing SEO is that any website should serve the customers and not a bunch of bots that don’t even understand what you are saying. True – you are in the business because of your customers and not because of search engines. However, let’s look at things a bit differently.

Put aside the ranking factors and the benefits from it. Let’s just say you have a blog. You keep writing amazing articles, yet not too many people are reading them. One of the reasons for that might be the the content itself. Search engine algorithms have evolved so much that they can mimic the behaviour of people.

They even do analysis what the customers are looking for on a website. In that sense, SEO is not an evil ranking mechanism by major corporations, it is rather a set of guidelines based on the analysis of previous user behaviour. You don’t need to be aiming to rank high in search results. Instead, familiarize yourself with the guidelines to make content more appealing for customers.

You Learn In The Process

By doing SEO, you are actually learning as you go. If you try one strategy and it doesn’t bring you the results you are looking for, you need to readjust and try something new. SEO results can be measured by different tool and you will alway be able to see how you are getting on. Setting up a final goal and milestones in order to reach it will be a good indicator if you are on the right track.

Use Social Media to Your Own Advantage

You may argue that you are already using social media and not doing SEO, but our question to you is are you using social platforms to their full potential for businesses? What are you getting out of your social media campaign? SEO goes hand in hand with social media.

Creating engaging content for your website and then distributing it through social media raises your business’s exposure and your brand awareness. Optimized content has greater chances of being shared between users. Bad content on the other hand, can do you more harm than good, and this is definitely something you don’t want to happen. Do you have better arguments for not doing SEO? If the answer is yes, please let us know in the comments. We will probably find a way how to debunk the myths.

  24/10/2018     227 Views

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